Members Don't Join for Dollar Value

Job Description

There has been an idea rolling around the association space that members sign up for economic reasons. The gist of it is that you need to look at all your benefits and calculate a market price for each to present as the value of membership in your offer. For Example: Advocacy is worth $a because a lobbyist costs $b Our benefits program offers potential savings of $c Our help line is worth $d After This Analysis, You Pitch Membership As: "Membership is worth $5,700 and it only costs $300 a year